Developers write the code and create an appealing product with the help of designers. The code is the heart of an app or website, because without the code a product could not be developed digitally. So what could be more important? Quite simply, because "the customer is king" - not only when shopping in a shopping mall or drinking coffee in a café around the corner, the creation of digital products is also only successful because of one thing: the users. If they are dissatisfied with the operation of an app, it is quickly uninstalled.
But how can I involve the user in the development? Surely no potential user likes to follow the difficult process of developing an app for months on end, in order to regularly mention his preferences and needs. There is a much faster and more proactive solution. UX and UI tools are the best solution to understand the user, discover his needs and significantly improve programming.
Unlike computers, people can be influenced by digital projects such as apps or portals, especially through visual and structural design. It is not uncommon for users to find that certain functions are missing or not catchy enough in a finished project. These then have to be changed or re-integrated at a later date, which means additional work and higher costs. This means that a lot of potential is wasted right from the start, because the user does not get to know the product optimally. As a rule of thumb it is said that the cost is 10€ if you make a change to the code before the app is finished and it costs 100€ to fix an error in an already finished app. But not only direct costs are saved, like by avoiding misdevelopments. Also indirect costs play a big role. If you concentrate on the user and his needs right from the start, the product can be developed more efficiently and faster - that saves important development costs. Also the "time-to-market", i.e. the period of time to sell the product, is shortened and can bring in more money, because if you bring the product onto the market earlier than the competition, you may reach a larger clientele and thus make even greater sales. Although the lines of code of a project are extremely important, UX/UI tools are indispensable for meaningful planning and efficient implementation. A delayed completion of the final product ultimately reduces the profit.
Above all, customer satisfaction is the be-all and end-all for a product. What happens if problems occur during use or the user does not find his way around? Dissatisfaction arises and the product may no longer be used - this also reduces profit. Customer dissatisfaction also spreads because users talk about their experiences with a product. Positive impressions, on the other hand, lead to positive reviews that can attract more customers. UX/UI tools are not only helpful for the successful marketing of a new product, they are also necessary to understand future users and increase their satisfaction.
A satisfied user in just a few steps
In order to create a customer-friendly digital product, it is necessary to understand the future customers. UX/UI tools are an enormous help and deliver fast results. With some UX/UI tools, such as Quant-UX, interactive prototypes can be created in minutes and even tested immediately. In the UX/UI tool Quant-UX first screens are created, which behave realistically by interactive control elements. A detailed element library is available to the developer for the design. The screens can thus be quickly designed through text fields, transitions and control elements, without having to write a line of code. Even multiple versions can be created quickly if you can't commit to one version. After the creation of the prototypes, one or more versions are evaluated in an A/B test. Therefore you send a link with the finished prototypes and let them be used by potential users or acquaintances. In addition, you can give them small tasks to get more information about how to use them. After testing, numerous evaluations are delivered. For example, the developer learns a lot about the click behaviour of the users, heat maps show which area of the screen was most frequently used and it is also possible to see whether certain elements are superfluous, not worked out or difficult to understand. Based on this information the developer gets to know the user behaviour and can start the right development phase with this input.
Design. Test. Learn.
The range of good UX/UI tools is enormous. The only tool that not only develops a prototype but also allows testing is "Quant-UX". In just three steps, the developer learns a lot about what potential users need for easy and efficient use of a digital product. Prototypes can be quickly designed and tested to learn from the results and to start the development phase even more structured. Quant-UX is the first UX/UI and usability tool designed to prevent errors, unnecessary controls and other confusing design elements to ensure the best possible usability that is essential for a successful product.