Case Study
Lokalfuchs
Client: 1punkt7 / Nordkurier Mediengruppe
A redesigned regional discount platform across mobile apps, staff tools and web frontend.
Challenge
Discount Platform for Regional Services and Products
Lokalfuchs needed a complete redesign for iOS and Android, plus supporting tools for staff and a web frontend that could present regional offers clearly across different touchpoints.
Overview
Discount Platform for Regional Services and Products
Lokalfuchs needed a complete redesign for iOS and Android, plus supporting tools for staff and a web frontend that could present regional offers clearly across different touchpoints.
Tools and Methods
Sketch, Marvel and Scrum
The mobile apps and web frontend were designed in Sketch. Stakeholder prototypes were built in Marvel, while the project itself was structured around an agile Scrum process.
My Role
From Research to Design
My work covered research, ideation, concept development and UI design for Android, iOS, the web frontend, staff dashboard and supporting styleguides.
Solution
Interactive Map
The mobile app centered on an interactive map paired with swipeable result cards. Users could compare offers by discount and distance while the map updated with their current selection.
