Sascha Lichtenstein · UX/UI Designer at Citrix
UX/UI design for complex SaaS and B2B products.
I design clear, usable experiences for enterprise software, web apps and internal tools — turning complexity into clarity.
- UX strategy
- Product UX
- Design systems
What I Focus On
Product clarity
UX audits, structure and flows for complex products.
Usable interfaces
Prototypes and UI design that prioritize decisions over decoration.
Scalable systems
Components and patterns that keep product work consistent.
What I do
I design products that feel clear, consistent and ready to scale.
From early product thinking to polished interfaces, I build the structure that keeps digital products understandable for users and sustainable for teams.
Research
Clarity on user needs, workflows and friction.
Interface
Systems that feel focused instead of overloaded.
Scale
Patterns that stay coherent as products evolve.
UX Design
Research, user flows, wireframes and usability testing — I uncover what users need and translate it into intuitive interactions.
UI Design
Visual design, interaction patterns and responsive layouts — I craft interfaces that are both beautiful and functional.
Design Systems
Component libraries, style guides and scalable design tokens — I build foundations that keep products consistent as they grow.
Who am I
Hello — I'm Sascha.
I'm a UX professional and love to design digital user experiences that simplify and enhance value. Besides user experience and user interface design with usability in mind, my daily work also includes thinking about the right UX strategy, wireframing, prototyping, the conception of user flows & interactions as well as the conception & maintenance of design systems.
Profile Snapshot
My focus
I'm focused on creating digital products that feel clearer, more useful and easier to scale — with the target audience always in mind.
My work is especially valuable when products become complex: enterprise workflows, growing feature sets, fragmented interfaces or missing design consistency across teams.
I like bringing structure into that complexity through better UX decisions, stronger interface systems and design foundations that hold up beyond the first release.
Tools I use
I am supported by wonderful tools like Figma, Sketch, Balsamiq and Flinto.
Certification
Why me
I love to design and make a difference by creating digital experiences that simplify and enhance value.
Design Principles
Learn more about my core UX design principles.
Sophisticated and meaningful digital products are designed with the end users in mind. Good design solves their problems.
Visual hierarchy
I organize interfaces so attention lands in the right place first and complexity feels easier to navigate.
Consistency
Consistent patterns reduce friction, strengthen trust and make large products feel more intuitive over time.
Simplicity
I aim for simpler flows, fewer distractions and interfaces that help users reach their goals faster.
My process
A clear process keeps bold ideas useful.
I like product work that moves forward with structure: understand the problem, define the direction, design the solution and make handover practical.
Discover
My goal is to fully understand the product and the environment in which it operates — users, context, and constraints.
Strategy
My planning process transforms research into a clear set of activities to achieve the objectives of the design mission.
Realization
I use research insights about users and product goals to create visually compelling designs with an eye to overall usability.
Deliver
I translate creative work into polished, developer-ready deliverables that bring the designed experience to life.
UX/UI Design Articles
Latest from the Blog
Writing about product UX, design systems, research and practical interface design for real digital products.
A selection of recent articles for teams that want more clarity in product thinking and more intention in interface design.
Get In Touch
Need clearer UX, stronger interfaces or a more scalable product foundation?
I work with teams that want sharper product thinking and design that stays useful beyond the first release.