How do you create a UI Design that users love? And why UX?

UI Design

"The customer is king" - this well-known proverb also plays an important role in the development of apps, websites and portals.

But what happens if users are dissatisfied with an app? It is uninstalled again and bad reviews can quickly seal the end of a product.

Find out what users want!

The competition for the best app or the most innovative portal increases from day to day. So if you want to be successful with digital products on the web yourself, you face bigger hurdles than a few years ago. What was still enough in the 90s, today simply seems confusing. Due to the ever decreasing attention span of Internet users, the demands on apps and websites are becoming ever higher. If a digital product is too complicated and not fast enough to understand, users quickly look for alternatives. It is therefore extremely important to understand the user and his needs in order to build a successful digital product such as a website, app or portal. If you know the user behaviour, you can develop intuitive solutions that the customer likes to use, this increases the number of downloads and at the same time reduces your development time and costs.

Unfortunately, the reality is very different. Who hasn't experienced it before? You are using a new app, but even after a few minutes you still don't understand how the app works and clicks don't lead to the desired results. At this point most users give up frustrated - the app is uninstalled again. Of course, companies quickly notice the decline in the use of their product. This raises the question: What went wrong? It is likely that the user interacted with the app differently than expected by the developers and the company. But how can this costly learning process be avoided? How do you notice in advance what users need and want? The answer to this question is very easy: Ask the user! This is where UI Design tools come into play.

UX (User Experience) and UI (User Interface) are two different concepts, but in the best case they go hand in hand. User Experience tells you when, where, how and why someone is using an application. The developer thus receives information that helps to improve the product. It determines how users deal with software and how it should ultimately be designed to meet user requirements.

User interface is the associated interface design. It is therefore the interface on which the action between man and system takes place. It enables the developer to create a design that is not only visually appealing to the user, but also allows him to communicate and interact with the system without any problems.

That's why UI Design Tools save time and money.

The focus of working with UI Design Tools is always the user - especially the future user. By creating an interactive prototype, e.g. an app can be tested by real users before the actual release. You can test and change your own ideas first, without going into the development of the app immediately. By testing a new project beforehand, the wishes and needs of the users can be determined and contribute to the creation of ideal control elements. With the interactive prototype, scenarios are played through that help the user to understand in order to create a clear and intuitive design. Through this early test one quickly learns:

  • How the users use the app
  • Why users use the app
  • What the users need in terms of content
  • What users expect from the app
  • What problems the users had with the app

Another big advantage is an efficient and time-saving way of working. Since you start the development phase with a lot of experience, it is much more structured and less uncertain. This means that costs for programmers and changes to the operational end product are saved. As a rule of thumb it is said that the cost is $10 if you make a change to the code before the app is finished and it costs $100 to fix an error in an already finished app. It also gives you the best possible initial contact between the app and the users, and the users have a positive connection to your brand.

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