Enterprise UX refers to the UX design of the products used by a particular Enterprise. People working for the enterprise use these products to streamline their course of action and manage daily tasks diligently. They aren’t designed for the customers of the enterprise—for instance, software for HR management, inventory tracking, intranet sites, etc.
An enterprise may have software designers in the organization or hire help outside the organization to design their enterprise UX and prototyping.
Prototyping is the process through which software designers transform creative ideas about an application or program into digital form. Once the prototype is ready, these teams test its efficiency and enhance the Enterprise User Experience over time.
Difference between Enterprise UX and UX
When an application is designed for customers, it usually has one goal, which is to keep the users entertained or to provide a service. However, Enterprise UX is used by different departments, and each department has different goals and missions. That is why the difference between the two is considerable.
It is easy to measure the efficiency of an enterprise product design. However, the UX design depends on customers’ reviews and feedback. Developers who work on EUX need to be more efficient as the success of an enterprise depends on it.
An underdeveloped prototype can influence the efficiency of employees. Moreover, a new and reformed Enterprise UX will increase the cost spent. Following are the main differences between the two:
- The users’ needs for the program are much complex in EUX.
- The product in EUX is not general, and it has to be very specific according to the enterprise’s goals, culture, and ambitions.
- In UX design, feedback is hard to collect; however, in EUX, it is pretty straightforward.
Due to these differences, the developers focus on meeting the fundamental needs of enterprise workers. In the process, they neglect the Interaction Design. If a customer is using an application and faces trouble, he would have other options that offer the same kind of service. However, in the case of Enterprise UX, once the testing phase is over, the employees are stuck with the program with no other options.
What is Interaction Design?
Interaction design is a part of UX design, and it refers to the design of a digital product that the user interacts with. The objective behind Interaction design is to make the product user-friendly so that the user can quickly achieve the expected results.
The Interaction design focuses on many aspects of UX as the user interacts with aesthetics, motion, sound, space, functions, and much more. All of these things involve a variety of sub-categories. Understanding the difference between Interaction design and UX can be difficult as both fields overlap one another.
However, one thing should be clear that UX design is a greater field as it involves user research, personas, prototyping, user testing, and usability testing, etc.
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Significance of Enterprise UX
Enterprise UX allows people to make a difference in almost every field. With the ever-evolving world and technology, most fields are using digital softwares. You may not realize how common enterprise softwares are. Following are some of the fields where enterprise UX makes a difference.
Almost every hospital or healthcare facility uses its own software to maintain patients’ health records, history, billing information, and more. Those times are long gone when your doctor took notes about your symptoms. Nowadays, they note down each and everything using a software application that experts design precisely to fit their requirements.
However, in such a field, it is necessary to ensure that a product is fool-proof because if it falls below the standards, it can lead to grave consequences. The Healthcare field lags behind as there is a scarcity of people in the field who understand the importance of UX.
If someone at the hospital reception hands out prescription detail to the wrong patient, things can take a dangerous turn in no time. However, if a UX professional designs a robust enterprise UX, it would excel greatly.
Every little factory in your area that manufactures a product, whether soap, cloth, or shower curtains, can use expertly designed software. Regardless of the fact that humans have started to rely on machines to produce these things, manufacturing factories have more human resources than you can imagine.
People working in such an environment can use the help of software with a well-designed enterprise UX. All the processes involved in their jobs would take less time, and they would become more efficient.
Enterprise UX doesn’t only bring a revolution for large-scale enterprises. It can help a budding business evolve into a profitable business. For instance, agents working for brokerages in the real estate industry could use an efficient program to streamline their daily tasks.
Challenges of Enterprise UX
Various aspects to consider
Developers find it hard to align the enterprise’s goals, culture, and employee’s needs at the same time. If they focus on one, the others are neglected, and it results in a poor product.
Complex, specialized software
Experts at the enterprise would be using the product. This adds pressure for a developer, as all the workers would constantly use the digital software for every task.
When the CEO of an enterprise hires software developers, he must choose the right person to communicate the requirements. If he chooses someone who isn’t suitable for the job, the employees get stuck with software that is totally useless for them after buying. Hence, there should be clear communication between the actual user and the developers.
Complexity of context
Developers design softwares for different enterprises belonging to various fields. People assume that these products would keep up with simple tasks only. However, they don’t understand the complexity of it. Many enterprise softwares demand in-depth research, higher focus, and time for the development of the enterprise.
With various departments working under the same enterprise and each department has to achieve several complex objectives using the same product, you can only imagine the complexities.