I am specialized in digital solutions for humans.

Who am I

Hello 👋
My name is Sascha Lichtenstein.

I’m a UX professional and love to design digital user experiences that simplify and enhance value.
Besides user experience and user interface design with usability in mind, my daily work also includes thinking about the right UX strategy, wireframing, prototyping, the conception of user flows & interactions as well as the conception & maintenance of design systems.


Case Studies

What I do

I help clients to create amazing user experiences with their target audience in mind.

Tools I use

I am supported by wonderful tools like Figma, Sketch, Balsamiq and Flinto.

Member

I am a member of the German Chapter of the Usability Professionals Association -
German UPA and Usability in Germany e.V.


UXQB® Certified Professional for Usability and User Experience Foundation Level
Why me

I love to design and make a difference by creating digital experiences that simplify and enhance value.

Design Principles

Learn more about my core
design principles.

Sophisticated and meaningful digital products are designed with the end users in mind. Good design solves their problems.

Visual hierarchy

I arrange, position or organize UI elements in a proper way to give them greater or lesser importance and a user's brain could distinguish the objects on the basis of their physical differences, such as size, color, contrast, style and so on.

Consistency

Consistency is concerned with making sure elements in our UI are uniform. All user interface elements look and behave the same way. This helps constantly prove a user's assumptions about the UI right, creating a sense of control, familiarity and reliability.

Simplicity

With user's key goals in mind, I'm designing for simplicity. Incorporating simplicity in my designs will help to design better user interfaces by helping users achieve their goals faster and more efficiently, all while enjoying a great user experience.

My process

The best results come from bold ideas and the target audience in mind.

Discover

My goal is to fully understand each client's business and the environment in which it operates.

I listen, research and ideate to completely understand the target audience and how they will interact with the digital products I deliver.


Strategy

My planning process transforms research into a clear set of activities to achieve the objectives of the design mission.

Based on years of experience, I know which methods and tools I need to use to effectively achieve the goal.


Realization

I use the knowledge I have gained during my research about your users and your business to create visually appealing designs with an eye to overall usability.

I am proud of every project I ship. Maybe your project will be the next.


Handover

During the handover it is my job to translate the creativity into a complete program that goes live.

The handover often involves a range of additional services that can include print design, development or setting up a server.

Want to get in touch? 👋