Case Study

MyFoodHero App

Client: DIGITACK

A multiplatform food rescue product designed for mobile users, web customers and supermarket staff.

Challenge

A Platform to Save Food Before It Is Wasted

MyFoodHero was planned as a multiplatform product for iOS, Android and web. The core challenge was to help supermarkets offer food that was close to or past its best-before date, but still good to eat.

Overview

A Platform to Save Food Before It Is Wasted

MyFoodHero was planned as a multiplatform product for iOS, Android and web. The core challenge was to help supermarkets offer food that was close to or past its best-before date, but still good to eat.

A Platform to Save Food Before It Is Wasted

Tools and Methods

Balsamiq, Sketch & Marvel

Wireframes were created in Balsamiq, mobile interfaces were designed in Sketch and clickable prototypes were prepared in Marvel for review and iteration.

My Role

User Journey

I worked on the complete user journey, interaction concept and interface design for the mobile apps and web frontend as part of an interdisciplinary team.

Solution

Multiplatform App

The final concept connected iOS and Android apps, a responsive user-facing web frontend and a customer backend where supermarkets could add and manage available goods.

Web Frontend Wireframe
MyFoodHero Tour
MyFoodHero Search Screen